Meet The Reeds

Meet the Owners: Randall, Sherry & Shelby Reed 

Randall; his wife, Sherry; and daughter, Shelby are owners of World Class Automotive Group and Planet Lincoln in Spring, Texas. Mr. Reed is the CEO and founder of the World Class Automotive Group and Reed Family Enterprises. The family is proud to own one of the largest, privately held, award-winning dealer groups in the country with locations in greater Houston, Garland, Dallas and Huntsville, Texas. 

Automotive 

For over 30 years, Mr. Reed has been recognized as one of the Top-100 Mega Dealers in the United States by Wards Dealer Business. Mr. Reed, along with his wife Sherry, has built a highly successful, Texas-based automotive dealership group on the foundation of managing from the ground up with over 35 years of automotive experience. He began as a diesel engine mechanic in the late 1970s and progressed through sales, finance and management. Mr. Reed leveraged his hands-on training, along with his many incredible business partners, into creating today's award-winning sales organization. 

Historic First 

Mr. Reed has achieved a historic Ford Motor Company first. He is the first independent dealer to win the highly coveted Triple Crown at every World Class Automotive Ford dealership in the same year. In addition, in 2018, Randall Reed became one of only seven dealers inducted into the Ford Dealer Hall of Fame. 

Award-Winning Dealerships 

The World Class Automotive Group is the proud recipient many top honors including multiple Triple Crown award, which is given to only the elite dealers in the nation. In 2018 Ford recognized him as the first independent Ford dealer in history to have a Triple Crown at every location for the same year (2017). In order to be recognized, a dealership must receive all of Ford's top awards, which include: the President's Award for customer service; the Ford One Hundred Club, an honor based on vehicle sales; and the Ford Customer Service Premiere Club. Planet Lincoln's sister store, Planet Ford in Spring has been the No. 1 selling Ford dealership in the greater-Houston for nearly 20 years. In addition, the group is the recipient of more than 30 top honors for sales and service awards over the past 30 years. 

Autotainment (au-to-tain-ment) 

The Reeds and their partners have transformed the automotive experience with their concept for "autotainment." They have evolved the traditional automotive purchasing process of goods and services into a distinctive experience-centered environment, revolutionizing the sales and service process. 

Along with famed designer F. Michael Graves, Mr. Reed set out to create the most unique automotive sales and service experience themed dealership. He wanted to eliminate the negative connotation of "it's us versus them" when purchasing or servicing a vehicle. Many processes and environmental zones were eliminated or enhanced to substantially improve the overall experience many customers said they didn't like. For example, many said there was too little parking or they desired a place for kids to play and restaurant-quality refreshments. So, the automotive group hired the top specialists to design and build their very distinct and successful autotainment mall dealerships. 

Giving Back to the Community 

The Reeds believe it's key to give back to the communities in which they work and live. In addition to the World Class Automotive Operation charitable endowment, which has made many considerable donations to multiple organizations; each of the Reed's dealerships also work with local and national charities. 

Growing up in an economically challenged home, Mr. Reed knows how important it is for businesses to extend opportunities to area families and youths in order to preserve and strengthen local communities. 

Each location sponsors and participates in local events, various school fundraisers and supports a variety of programs for children and families. "When we all give a little, we can help a lot for both the future of our kids and our community," said Mr. Reed. 

Keys to Success 

Mr. Reed has a simple equation for success: hard work, honesty plus treating people fairly equates to a positive return for everyone. Every day, the family-owned business works hard to instill solid philosophies, beliefs, and morals throughout all facets of its operations. 

Mr. Reed started working at the young age of 12. It was then that he laid the foundation for his strong work ethic and appreciation for every hard dollar earned. Working his way up through the automotive ranks from mechanic to dealer, gave him a unique advantage in the business. "The diversity of my experiences have allowed me to have a real understanding of every facet of our business and how to create a better customer experience," said Mr. Reed. "At the end of the day, that's what it is about -- how well we help our customers." 

Gratitude 

Ultimately, Mr. and Mrs. Reed attribute all of their success to all of the loyal consumers. "There are thousands of customers to whom Sherry and I owe everything in business," he said. "God has blessed us. We've been married and successful in business for well over 30 years, have three wonderful children and get to work with amazing people every day. I am very thankful." 

Experience the Randall Reed's Planet Lincoln Difference 

We invite you to visit Randall Reed's Planet Lincoln and experience the award-winning difference for yourself. We are conveniently located on I-45 near the Louetta exit in Spring, Texas (serving The Woodlands, Aldine, Cypress, Conroe and greater Houston area). Shop online anytime at www.PlanetLincolnSpring.com.
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